I want it.

Never, never, grows old. The Damaris bow knicker....its love.

Hidden Underneath.

Lovers of lingerie you must have this book in your boudoir! 'Hidden Underneath, A History of Lingerie' by Farid Chenoune, is the story of lingerie. Its pages are adorned with lace, glamour celebrities, editorials, and such interesting tales and facts. I spied it in Myla, and through over examination I recieved miscalculated looks from the shop assistants. However, well worth it.

Hot.hot.hot.

I have just discovered Australian swimwear brand Azzollini and it is hot! Lush. Beautiful photographic styling, the best I have ever seen for a swimwear brand. I want it all.....

http://www.azzollini.com.au/

Banger booster...really?

Banger hammock? This sounds a little worrying. I am a little unsure about Gok Wan's shapewear line, or perhaps more unsure about the language he is using to describe lingerie and the female form. Don't get me wrong, it does not offend me, colloquial language is the basis of buzz words and good marketing, but could he just not be a little elegant with his 'terms'?!

He can also credit to his name the 'super slicker knicker', 'boobylicious basque' and the 'sex kitten corset'. They all just remind me of tweenies hotmail addresses. His products are not cheap and nothing particularly new to the shapewear field, and so these names can certainly not be justified! Calm down Gok.

Gin and lingerie?

Appartment C is a new lingerie boutique of Marlyebone high street, and it is well worth a visit, with an interesting range of lingerie brands, aromotherapy products and coffee table books you simply cannot resist to pick up! They also stock a favourite of mine, Bebaroque hoisery. Bespoke tights and stockings, created by two graduates from the Textiles for Fashion course at the Glasow School of art.

http://www.bebaroque.co.uk/

Did I mention you could drink gin from teacups?! Well worth a visit!

Sonia Rykiel designs lingerie line for H&M

Parisian knitwear designer, Sonia Rykiel is to design a lingerie collection for H&M. I am so excited for this! In stores on the 5th December, I will be making a trip to my closest H&M despite probably having to fight for a peek at the pieces with investing fashion students. Rykiel is also to create a knitwear range for spring 2010 for H&M.

I am happy I can finally invest in some colourful Parisian chic, after only being able to admire it in the likes of Pritemps and Selfridges. Yet it worries me that the collaboration may not be quite justified. From past experiences H&M lingerie has a tendency to be tight fitted, a poor range of sizes and tiny plastic components that simply dig into your body! As a slightly larger size of 32 D even I worry, will I get something that will fit me comfortably without a suffocation of my chest!

Still very excited...and cannot wait to get my hands on it!